Magazine Advert

For our final magazine , we produced a portrait magazine advert. This features a mid-shot of the two main artists that feature in our music video looking straight into the camera. This builds a relationship between them and the reader which helps to entice the audience to purchase the single. 

When you immediately look at this image, you are instantly drawn to the name of the artist we are trying to sell.The styling of the two characters in the background continues the theme that has been evident throughout all of this year with the two artists being your average teenager and not a real 'celebrity' that the audience perhaps couldn't relate to.

This location background also sets the theme of our urban video whilst giving a sense of creativity and excitement. The logos on the poster are instantly recognisable and not only do they give the single we are trying to promote creditability but also information as to who the record label is and where the song can be purchased from. This works effectively due to the audience trusting what MTV do and iTunes as a mainstream seller of music and they can therefore make the choice to purchase it.

The font used for the poster is that similar to the artist's font used in their logo and promotional work thus reinforcing their brand and star image. It gives the poster a rough and edgy finish through its aesthetics so that whilst it maintains a sense of professionalism it is interesting to look at. 

We chose this as our final idea for the magazine advert as we believe it continues the strong work of the digipak design in creating a feel for what the music video is about.