Here is a mood board of digipaks which I made using Microsoft Publisher. I have chosen to include artists who have a similar target market to our 'When I Was a Youngster' album. This montage features British rap artists such as Professor Green and Devlin, as well as overseas pop artists such as Justin Bieber, plus many more from various similar genres to Rizzle Kicks. These artists aim their products at age groups between 8-25 with no specific gender targets. Everyone of our inspirations for our digipak are male as this fits the characters in our music video and the artists 'Rizzle Kicks.' We plan to have a mixed theme of rap and pop and so we will combine ideas from artists of these two genres. We hope that this will then increase our products sales as we will be satisfying the needs and wants of both rap and pop fans.
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