Whilst in the process of creating our Digipak, we felt it would be beneficial to come up with more designs than we actually needed so that we could then ask our peers as to which designs they liked the best and how we could improve. Below is one of the first designs that we created using Adobe Photoshop CS6:
Some feedback we received from this design was that the colour scheme was very dull and didn't capture the eye of a potential customer. The video is based around having fun and acting childish and the colour scheme doesn't reflect this. We then decided to move on and try to add a bit more life into the Digipak with this design:
The feedback we received from this was also not as positive as we may have liked with some criticism being that the images around the centre piece were irrelevant and that the design as a whole looked unprofessional. Taking this on board we endeavoured to create a more professional looking page.
The image shown above is one that came close to making the final cut. The responses we received when showing others was that it was a clear, crisp picture that was only enhanced by the use of the colour/black & white effect. To create this theme, we used an application available for Mac called Colour Splash Pro. In the end we as a group decided that to be consistent and keep to the them of the video, the images in our Digipak had to be bright and fun and so the extra colour was put in this image and after some tweaking, we had finalised the front cover of our Digipak.
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