Final Digipak Design

Our Final Digipak Design

Front Cover

Our main idea for the Digipak was to reflect the running theme in our video of fun and colour. We also decided there needed to be an explicit link to our video and so we wanted to use a screenshot from part of the music video to use as the front cover. The original photo was slightly darker than the one on the left so using Adobe Photoshop CS6, we altered the colour of the sky and increased the brightness. The font used is that synonymous with Rizzle Kicks and so was an obvious choice to put on the front and back of the final Digipak.



Back Cover

This is the back cover featured our Digipak. We chose this original image from a collection of photos we took on one of the last days of filming. This was one of our favourite locations due to its urban feel and therefore wanted it to be featured in either the front or back cover. We again chose the Rizzle Kicks style font and this gave our digipak some consistency amongst the randomness of the video and picture choices. After carrying out our Digipak research, from looking at existing products we knew what the majority of back covers looked like. We therefore printed a barcode in the bottom right-hand corner for merchandising uses and copyright information in small print for legal issues. In addition to this we made sure the record company's logo featured on the back in order to give credit to all those involved in the making of the song.

Panel 1

As we have previously mentioned, we wanted the Digipak to tie in with the music video and so the majority of the panels that form the Digipak, are taken from the music video itself. This panel is from one of the final parts of the video but it to has been tweaked using Photoshop. A filter was put over the top to enhance some colours and darken others and we feel it is something different from what has been produced before.

Panel 2

Panel 2 puts a lot of attention on one of the stars of the video (James) and satisfies the star image criteria that most music products now need. The fans will want to see their icons on products such as the Digipak and so we have delivered by placing James in an empty space and filling that space with a sky backdrop. The backdrop has the lyrics of the song running over the top of it in the same colour of the clouds and in an urban font that has been smudged to replicate the look of clouds.

Panel 3

This is the panel on which the CD will fit on top of. It features both James and Joel looking straight down the lens as well as an action shot again from the music video. This is a slightly more animated shot than the others in the Digipak and develops the fun theme, that we said at the beginning, we wanted to create. The outline of the CD itself has been put on top of the image to give a better idea of what it may look like once filled with a CD.

Panel 4

This panel is one that tries to replicate the nostalgic feel you have of a typical park that you used to visit as a child. The sepia filter that has been put over the image is trying to replicate an old style developed photograph but yet there is still a modern feel to the image. It again features both James and Joel and features some more of the lyrics to the song in the bottom left-hand corner of the page.