SAE Institute

On Thursday 7th November JJJMedia, along with a few other media groups from our year, went to visit the SAE Institute in London. We spent the day touring the institute and watching them demonstrate some of the industry standard equipment they have including REDCam and Steadicam as well as their music studios. This gave us motivation to film as soon as we left the premises and so we found some graffitied garages and a block of flats within a 5 minutes walk of the institute and got to work.

These locations were not in our initial location ideas video and were not planned. Below are some photos of our day.

Initial Location Ideas

Below is a video of Joel and James taking you through a few of our initial location ideas. We felt it was important for us to make this video to give us a few ideas as to what we would do when it comes to filming the actual video. If we have already seen the area and have an idea of what to film, we will be more efficient on the day.

Synopsis

We have many locations lined up as we understand that pop music videos have lots of fast cuts from place to place and several costumes being performed in. So far we have had ideas to use:

·         Kidspace

·         An empty road

·         A children’s play area (Lodge Farm Park)

·         Rafael’s Park

·         Hackney

·         An empty cinema

·         The school

We have gained many ideas from visiting our locations and also watching professional pop/rap music videos. We have many unique, random ideas however such as reading whilst sliding down a hand rail, racing in children’s go-karts, being sucked in by slides and also getting various angles of playing with the guns at Kidspace. We have endless amounts of ideas for our music video as we often brainstorm as a group and make note of every idea. To fit the codes and conventions of pop/rap music videos we will have some shots of James and Joel simply performing in front of the camera. This is will show that the artists are professional as they have the stage presents to put on a show and entertain viewers. We are unsure as to how professional and realistic some of our ideas will be when  put in our final product and therefore we are planning to shoot much more than we need, in order to get the best results possible. From researching pop/rap music videos it became apparent that the common clothing artists wear is casual jeans and t-shirts/shirts which we plan to wear to fit this genre.



Podcast 2 - Inspiration

Artist Profile

Analysis of a Music Video - James Morrison

Here I have posted a Prezi that I used for a presentation in class earlier in the year. I have changed it from a bullet point presentation to a more developed presentation.

Music Video Questionnaire

To help us get an idea of what our audience wants to see in our video, we have decided to produce a questionnaire and distribute around our school and also put it online. We shall be collecting the responses over the next few days and will post some analysis of the results in the near future.
Please feel free to take the survey yourself.

Click here to take survey